Brand Strategy Website Design Digital Experience LinkedIn Brand Collateral
Client
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Founded in 2018, Umbra is an FCA-regulated private merchant bank and family office based in London. Bringing merchant banking, wealth management and asset management under one roof, the firm combines specialist financial expertise with technology-led reporting and investment tools.
Challenge
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Umbra’s existing brand and website no longer reflected the quality or sophistication of its services. Its offering had also become difficult to navigate, with multiple services serving different client groups but no clear structure to guide investors to the information most relevant to them. The opportunity was to create a more credible and intuitive brand experience that clarified Umbra’s offering, strengthened its digital presence and made complex financial information easier to explore.
Solution
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We developed a clearer service architecture that organised Umbra’s offering around its different investor audiences, allowing users to quickly identify the right service and access relevant information. Working with the technical partner ABAQUS, we designed a sophisticated client-facing website featuring an interactive financial modelling tool and created a consistent, professional brand experience across every touchpoint. Users could explore how different investment amounts might perform over time through clear, responsive data visualisations.
