Ting is more than Jamaica’s original grapefruit soda. It is a Caribbean icon, born in 1976 and made with real grapefruit juice. It has an unmistakable bittersweet flavour that has earned a loyal following across the Caribbean and beyond. For five decades, Ting has carried the taste, energy and spirit of Jamaica to new generations around the world.
Ting needed to move beyond its perception as a specialist Caribbean drink and establish a stronger presence in the mainstream UK soft-drinks market. The challenge was to preserve the brand’s cultural authenticity and strong existing customer base while making it relevant, recognisable and desirable to a broader generation of UK consumers.
