Brand Strategy Visual Identity Digital Design Ongoing Brand Support
Client
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Stradegy is a leading London-based financial brokerage that combines specialist market expertise with its proprietary trading platform. Operating within one of the world’s most highly regulated industries and facilitating large capital flows in transactions, Stradegy has established itself as a high-growth force in London’s financial sector.
Challenge
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As a financial brokerage operating in a highly regulated and competitive market, Stradegy needed an identity that could unite two central parts of its proposition: the technology powering its proprietary platform and the strategic insight behind every trade. The opportunity was to create a distinctive brand that felt disruptive and institutional without compromising the credibility expected within financial services. The identity also needed to clearly communicate a complex offering, engage audiences with varying levels of industry knowledge, and remain flexible as the business, platform, and client base evolved.
Solution
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Through ongoing workshops and weekly in-office sessions, we developed a deep understanding of Stradegy’s business, technology and clients, and worked on a multi-layer marketing strategy that engaged customers at different stages depending on the sector and preferred communication. These insights informed a flexible visual identity and marketing plan that balances their fintech and strategy sides in a way that scales across all their digital platforms, social channels, communications, and client-facing materials. Our ongoing partnership continues to evolve as their brand and business continue to grow.
