Brand Strategy Packaging design Social Media Management
Client
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By Pippa Campbell is a premium women’s wellness brand founded by functional hormone nutritionist and bestselling author Pippa Campbell.
Challenge
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Pippa had built a trusted reputation and a loyal audience, but the identity of the existing sister brand, Pippa Campbell Supplements, no longer reflected the premium quality of her services and the business’s broader ambitions.
Solution
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We repositioned the business as By Pippa Campbell, creating a flexible brand architecture that extends beyond supplements to a broader wellness offering. The new identity introduced a refined brand colour palette to create more distinctive, premium product packaging. Across social media, we moved away from functional communication towards a more aspirational, lifestyle-led visual world, which has had incredible results.
