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Harris Reed
Fashion
London, UK

Website

E-commerce

Client
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Harris Reed is an award-winning British-American fashion designer, celebrated for theatrical, gender-fluid demi-couture. Reed has built a global audience of more than one million followers and dressed cultural icons including Beyoncé, Adele, Harry Styles, Florence Pugh and Demi Moore.
Challenge
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To support the launch of Harris Reed Bridal, the brand needed a premium digital experience that could translate the intimacy, artistry and personalisation of its atelier into a clear online journey. The website had to guide prospective brides through a carefully considered decision-making process: discovering bridal looks, choosing between an existing design and a bespoke creation, sharing wedding details and preferences, and securing a consultation and booking a payment. Every interaction needed to feel exclusive and editorial rather than overtly commercial, while still creating a clear pathway towards bridal bookings and payments.
Solution
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We created a multi-layered website with a bridal-led digital catalogue that gives prospective clients an immersive view into the Harris Reed atelier while seamlessly guiding them from inspiration to consultation. We successfully redesigned the website to reflect the brand's stage and launched Harris Reed Bridal, in collaboration with the Harris Reed studio, increasing customer engagement and bridal bookings.
Increased Qualified Enquiries
Streamlined Booking Journey
Elevated Luxury Experience