Brand Strategy Visual Identity Website Design Digital Marketing Social Media
Client
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Glide is a private-markets investment firm partnering with wealth managers, family offices, asset managers and institutions to deliver tailored private-credit solutions. Since 2015, the firm has grown to manage over 1 billion in assets and created more than 150 portfolios, helping their financial clients achieve greater diversification and long-term performance.
Challenge
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After nearly 20 years without a significant brand update, Glide’s identity and website no longer reflected the quality of its service or position within the market. The opportunity was to modernise the business without losing its established reputation, creating a more professional and distinctive presence that communicated the personal, boutique experience, separating Glide from mass-market real estate companies.
Solution
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We refreshed Glide’s brand identity and website around the qualities central to its business: expertise, trust and personal service. The new digital experience introduced a clearer visual language, a stronger information hierarchy, and a more refined presentation of the company and its properties. Beyond the initial transformation, we continued to support Glide through ongoing marketing and social content, ensuring the brand remained consistent, active and relevant across every customer touchpoint.
