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Chet Lo
Fashion
London, UK

Website

E-commerce

Client
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Chet Lo is one of the most relevant cultural brands in the UK fashion industry. Chet Lo has designed for cultural figures including Doja Cat, SZA, Dua Lipa, Zendaya, Black Pink Rosé, Kylie Jenner, and Willow Smith, and his work is held in The Metropolitan Museum of Art’s Costume Institute collection.
Challenge
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Chet Lo’s digital presence needed to evolve alongside the brand’s growing international profile with a fully customised site that enabled drops and collaboration. The opportunity was to create an immersive fashion e-commerce website that could convey the brand's energy and experimentation while delivering a clear, smooth customer journey, ultimately increasing business performance while offering the client a view of Chet Lo’s world.
Solution
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We identified two priorities for the website: one, an evolving editorial platform that immersed audiences in Chet Lo’s creative world, and two, an intuitive online store that guided customers seamlessly from discovery to purchase. Through a collaborative digital strategy and design process, we translated the brand’s distinctive visual identity into a scalable e-commerce system combining expressive art direction, considered information architecture and intuitive navigation.
Elevated Brand Experience
Increased Commercial Growth
Greater Brand Independence